2015 quality service awardsApril 21, 2015
2015 QUALITY SERVICE AWARDS
RECOGNISING AUSTRALIA’S BEST CUSTOMER SERVICE
In a world where we are put on hold, placed in a queue, spoken to by machines and ‘processed’ by people in overseas call centres, customer service is both a rare commodity and a distinct business advantage.
Now it is finally being recognised and rewarded.
To the benefit of all, the first annual Quality Service Awards recognise the businesses with the happiest, most satisfied customers in their respective fields – at the same time encouraging the return of genuine customer service to our lives and our culture.
FINDING AUSTRALIA’s HAPPIEST CUSTOMERS
Leading market research company Catalyst Research surveyed a representative sample of
1,500+ Australian adults. To qualify to vote on a category participants were required to have recently used such a service.
Survey respondents were asked to rank their personal experience (of a company/service) according to:
1) Personalisation – Was an individual customer experience provided?
2) Understanding – Was a genuine insight for the customer’s needs demonstrated?
3) Simplicity – Was dealing with the company quick and easy?
4) Reliability – Was a consistently high-quality service delivered?
5) Satisfaction – Was the customer’s expectation met, or even exceeded?
The highest rated companies were judged the Gold Standard Winner, with the next closest recognised as the Silver Standard Winner.
The awards recognise customer service satisfaction and excellence across 30 categories, Including airlines, hotels, supermarkets, Internet service providers, personal banking and government services.
Full details appear in the latest issue of Australian READER’s DIGEST.